Mooresville, N.C. (June 10, 2013) – Starting this weekend at Michigan International Speedway, Takagi will debut as primary sponsor on Cole Whitt’s No. 44 Toyota Camry. Whitt and Takagi will then team up for Indianapolis (July 27th), Atlanta (August 31st), Texas (November 2nd) and the season finale at Homestead (November 21st).
“I am really excited to have Takagi’s support this season. They are a big attribute to my family’s business and I look forward to earning some good finishes for them in the Takagi Camry,” said Whitt.
This will not be the first time Takagi and Whitt have teamed up; Takagi sponsored Whitt’s No. 88 JR Motorsports entry last season at Phoenix International Speedway.
“We at Takagi are excited to partner with Cole Whitt again during the 2013 NASCAR Nationwide season,” said David Chisolm, Director of Marketing at Takagi. “Cole is a talented driver and is very capable of producing solid runs in the No. 44 Takagi Toyota Camry. Also, the fact that his family’s plumbing business uses our products every day, really makes us partners both on and off the track, so we’re happy about the dual partnership.”
TriStar Motorsports owner, Mark Smith said, “I greatly appreciate Takagi’s support in Cole’s racing career, he’s a very talented driver and I look forward to our partnership.”
Whitt’s partnership with Takagi couldn’t come at a better time; Whitt led 10 laps at Michigan last year and finished fourth.
A producer of tank-less water heaters since 1952, Takagi is a worldwide industry leader and the first tank-less water heater company specializing in tank-less only products. In addition to its commitment to innovation and customer satisfaction, Takagi is focused on increasing consumer awareness surrounding the use of energy efficient products at home. For more information, visit www.takagi.com.
About TriStar Motorsports:
TriStar Motorsports was established in 1989 by Mark and Kathy Smith. In its early years, the team competed in the NASCAR Winston Cup Series, where the team won the Coors Light Pole for the 1994 Daytona 500 with Loy Allen Jr. – the first rookie in the history of NASCAR to set the pace for the historic race. After accumulating 151 starts in the Winston Cup Series, Smith withdrew from team ownership to focus on building engines for the NASCAR industry. Now, Smith’s company – Pro Motor Engines – is the leading independent builder of race engines for all three of NASCAR’s top-tier divisions and other series like ARCA and the SCCA. Smith was eager to return to team ownership and the opportunity came along in 2010 when he re-launched his TriStar Motorsports team and began fielding cars in the NASCAR Nationwide Series.