RTIC Coolers, a leading direct-to-consumer retailer of premium rotomolded coolers, joins Cole Whitt and the No. 98 Premium Motorsports entry for the Daytona 500. On Qualifying Day, Cole reached 190.375 mph in his RTIC Toyota to finish 37th on the charts. In order to qualify for the Daytona 500, Cole will need to be the top non-charter car finisher in Thursday’s Can-Am DUEL race #1. Cole will start the Duel in the 10th row alongside David Ragan.